Toss out those old wire spectacle glasses, there is a new kid in town. In November 2016, Snapchat Inc. (previously known as Snapchat) released Snap Spectacles. These oversized Willy-Wonka-esque glasses are the first physical product released by Snapchat Inc. The trick, not only are they glasses but there is a camera attached that allows you to capture 10-second videos in a 115-degree field. These videos are then uploaded to your phone where you can post them onto snapchat. Screen Shot 2017-02-19 at 7.53.49 PM.png

In an article on The Verge, photographer Sean O’Kane does a review of the Spectacles. There were many positives with a few suggested tweaks. The positives include wide-angle lens, point-of-view shooting, hands free and quality. The tweaks involve uploading time and fit.

So what does this mean to the world of social media? As of right now, not so much. The Spectacles have been out for three months and have gained attention from the tech kings and queens but that’s about it. There is a tremendous amount of potential when it comes to these glasses. Think about from the point-of-view of a social media manager for the SF Giants. Using the glasses fans can watch pitching drills, hitting drills, running drills all from the point-of-view of the athlete. It could put snapchat almost into the virtual reality world.

Mark J. Burns writes for Sports Illustrated about Minnesota Wild and their groundbreaking use of the Snap Spectacles. The glasses allowed Wild fans to catch a glimpse of the pre-game skate, get up-close-and-personal with players as they get their skates on and even took a ride on a Zamboni. The Wild’s mascot, Nordy, even wore the Spectacles when he shot the T-shirt cannon into the crowd.

There was a noticeable jump in fan engagement when the Spectacles were being used. Many fans mentioned how this was a way to create a relationship between fan and player. As more teams start to use this technology there is going to be a shift in the relationships fans feel with their favorite teams and players.


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